Ever since I was a young boy I have had a passion for cars. What started as a hobby of simply assembling model cars, evolved into a passion for illustrating various car designs. It has been a dream of mine to design and customize cars, and one of my future goals is to create a series of high performance wheel designs. As a result, I used this project to combine the two. I created three wheel designs, while also demonstrating my vector illustration skills using Adobe Illustrator.

A well-designed set of wheels can attract great attention to a vehicle. The name “Alure” came from the word allure, which means “to attract or tempt by use of something flattering or desirable.” A set of wheels have the ability to either enhance or diminish the overall look of a car. It is very important to choose the right wheel design to complement a vehicle. This project originates from the idea of utilizing high quality wheel design to improve the aesthetic appearance of an automotive vehicle.